Business Model Designer From Sticky Note To Screen Interaction

Université de Lausanne

Faculté des Hautes Etudes Commerciales

Master of Science in Information Systems

Boris Fritscher

Supervised by Prof. Yves Pigneur and by Prof. Thibault Estier

December 2008


Business model innovation is getting more and more traction and there are new methodologies to help identify new business models, unfortunately tools to assist in this task are scarce. The difficulty is to have an application which respects all the constraints imposed by the methodology, without infringing onto the creative thought process. This project focused on a very intuitive paper based methodology and reproduced it with a digital artifact. The design focus is set on creating a very intuitive visual prototype. This document traces the design choices and results obtained, tracing the steps from brainstorming the prototype to its final testing. Strongly related to design process of such an application are the technical choices of working with complex data structures, therefore a secondary objective covering the impact of requirements changes on the evolution of future iterations is also discussed.

Content (Html Version)

Other Formats


I would like to thank Yves Pigneur and Thibault Estier for supervising this master thesis and always having their doors open for me. This work has benefited from many insightful discussions we had this past semester.

Alexander Osterwalder thanks for providing real world examples of business models. Your optimism and comments have always motivated me to push farther.

Particular thanks go also to all individuals who helped test the prototypes and provided invaluable feedback.


  • [Eppler and Burkhard, 2004] Eppler, M. J. and Burkhard, R. A. (2004). Knowledge visualization towards a new discipline and its fields of application.
  • [Fowler, 2004] Fowler, M. (2004). Is design dead?
  • [Gartner, 2007] Gartner (2007). Getting the right IT: using business models. EXP CIO signature, (octobre2007).
  • [Hevner etal., 2004] Hevner, A. R., March, S. T., Park, J., and Ram, S. (2004). Design science in information systems research. MANAGEMENT INFORMATION SYSTEMS QUARTERLY, 28(1):75–105.
  • [Osterwalder, 2004] Osterwalder, A. (2004). The Business Model Ontology-a proposition in a design science approach. PhD thesis.
  • [Osterwalder, 2007] Osterwalder, A. (2007). How to describe and improve your business model to compete better (Draft 0.8).
  • [Osterwalder, 2008a] Osterwalder, A. (2008a). Outsourcing, entrepreneurship & business model prototyping, guest lecture at hec lausanne.
  • [Osterwalder, 2008b] Osterwalder, A. (2008b). What is a business model?
  • [Pigneur, 2004] Pigneur, Y. (2004). Modeling the business model ontology with protégé and OWL.
  • [Pigneur, 2007] Pigneur, Y. (2007). e-Business lecture, HEC lausanne.
  • [Rosson and Carroll, 2002] Rosson, M. B. and Carroll, J. M. (2002). Usability engineering : scenario-based development of human-computer interaction. Morgan Kaufmann series in interactive technologies. Academic Press, San Fancisco.
  • [Stacey and Eckert, 1999] Stacey, M. and Eckert, C. (1999). CAD system bias in engineering design. In Proceedings of the 12th International Conference on Engineering Design, volume 2, pages 923–928.
  • [Weill etal., 2004] Weill, P., Malone, T. W., D’Urso, V. T., Herman, G., and Woerner, S. (2004). Do some business models perform better than others? a study of the 1000 largest US firms. MIT Center for Coordination Science Working Paper.
tm/business_model_designer_from_sticky_note_to_screen_interaction.txt · Dernière modification: d-m-Y H:i de boris = chi`s home Creative Commons License Valid CSS Driven by DokuWiki do yourself a favour and use a real browser - get firefox!! Recent changes RSS feed Valid XHTML 1.0